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SPIL’s ESTI Chatbot: Hassle-Free, 24/7 Digital Logistics Service
chatbot ESTI

In the fast-paced world of logistics, accessing information and booking services must be as efficient as possible. To meet this challenge, PT Salam Pacific Indonesia Lines (SPIL) introduces ESTI, a virtual assistant chatbot integrated into the MySPIL Reloaded application.

ESTI is not just any chatbot—it reflects SPIL’s commitment to providing fast, user-friendly, and tech-based logistics services that are available 24 hours a day, 7 days a week.

What is ESTI?

ESTI (Electronic SPIL Technology Interface) is an AI-powered digital assistant developed by SPIL. This chatbot offers automated services to customers through the MySPIL Reloaded app and other digital channels. ESTI understands natural, everyday language, allowing users to interact in a casual tone while still receiving accurate responses.

Why Choose ESTI Over Conventional Services?

  • Available 24/7 Without Interruption. Unlike traditional services limited to office hours, ESTI is accessible anytime—even at night, on weekends, or during holidays.
  • Faster and More Efficient. No need to make calls or visit an office. Simply open the app and start chatting with ESTI. Answers appear within seconds.
  • Easy to Use. ESTI features a simple and intuitive interface. You don’t need technical terms to get help. For example, type “I want to ship a package to Makassar next week,” and ESTI will guide you through the process automatically.
  • Integrated with the MySPIL System. Every interaction with ESTI is directly connected to the MySPIL Reloaded system. This ensures that information such as vessel schedules, capacity, and rates is always up-to-date and accurate.

Tips to Maximize Your ESTI Experience

To get the most out of ESTI, here are a few helpful tips:

  • Prepare Shipping Details. Make sure you have key information ready, such as pickup and delivery addresses, item type and weight, and any additional services needed.
  • Use Clear and Concise Language. While ESTI understands natural language, short and to-the-point sentences will generate quicker responses.
  • Take Advantage of 24/7 Availability. ESTI is always ready to help—especially during urgent situations, even in the middle of the night.
  • Keep Your App Updated. Regularly updating the MySPIL Reloaded app ensures you get the latest version of ESTI, which comes with improved capabilities and responsiveness.

ESTI: A Digital Innovation for the Future of Logistics

ESTI is part of SPIL’s broader digital transformation strategy to become an adaptive logistics company focused on customer satisfaction. With ESTI and other digital tools, the shipping process becomes significantly easier and faster for everyone—from small businesses to large corporations.

SPIL continues to enhance ESTI with machine learning technology to eventually offer more personalized services, such as shipment suggestions based on your past activity.

Download MySPIL Reloaded and Meet ESTI Today!

MySPIL Reloaded is available on the Google Play Store and App Store. Once downloaded and registered, you can start chatting with ESTI right from the app’s homepage.

Start shipping in a smarter, simpler, and more convenient way with ESTI—your intelligent chatbot, ready to assist you anytime.



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